Icelandic communications provider
Síminn has signed a joint
venture with acquisitive VAR
Daisy Communications
and will rebrand its UK arm.
Aerofone, Síminn's UK business, will now trade under the name Daisy Mobile,
with Neil Gething joining the firm as managing director. Gething founded managed
services specialist Isis Telecommunications before
selling
up to Vodafone in 2006.
Gething claimed it would be business as usual, adding: “This is a name plate
change, but obviously the deal enables us to offer a wider proposition to the
35,000 existing Daisy customers and those with
Aerofone. This venture will allow Daisy
to become a unified telecoms provider with service excellence running through
all aspects of the business.
“We have acknowledged that the market has changed dramatically in the past
three years and that future lead products will be in data, not voice. With
strong products in place, we anticipate we will grow the Daisy Mobile division
to become a leader in its field.”
Daisy sealed its
19th
acquisition in January and the Síminn joint venture represents its first
deal of its new financial year. Chief executive Matthew Riley claimed his firm
had been on the lookout for potential mobile service providers to acquire for
some time.
"I view this deal as the one that really diversifies Daisy as a total
telecoms provider," he said. “Aerofone is obviously a well-known name in the
mobile market and I am delighted that a man with such vast knowledge and
experience in the industry as Neil Gething has joined to head the Daisy Mobile
area of the business.”
Saevar Freyr Thrainsson, Síminn chief executive, added: "This joint venture
is a logical and strategic step in our operations in the UK. Síminn is a market
and technical leader in telecommunications and IT in Iceland, offering a wide
range of solutions for corporations and homes. We will now have increased
opportunities to offer some of these solutions to the
SME
market in the UK.”
Taken from here
